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Чего следует избегать при размещении рекламы на сайте

Чего следует избегать при размещении рекламы на сайте

Одним из главных статей дохода большинства современных сайтов является реклама, которая размещается прямо на его страницах. Рекламы сегодня в интернете действительно очень много и размещение её на разнообразных ресурсах является тем, что помогает поддерживать финансово львиную долю интернет-проектов в сети. Видов рекламы существует очень много, но для начала нужно обратить внимание на баннеры (HTML и графические), ссылки на сайты рекламодателей и PR статьи.

Размещение рекламы, чего следует избегать?

Количество. Главное, чтобы портал привлекал посетителей, а не отталкивал – это значит не размещать на его страницах слишком много рекламы. Иначе она будет навязчивой, тогда пользователь ресурса, скорее всего, найдёт себе альтернативу, нежели использовать ваш сайт. Количество рекламных баннеров будет зависеть от множества факторов: дизайн и размер страницы, плотность контента. Тут, главное, чтобы информационный сайт не превратился в рекламный портал.

Не каждая реклама может быть уместной для конкретной темы сайта. Эффективность рекламных объявлений будет выше, если они будут идти параллельно смыслу содержанию страниц ресурса. Если это сайт о машинах, тогда лучше всего размещать рекламу, которая связана с автомобилями.

Внешний вид рекламы. Рекламные объявления не должны быть раздражителями для посетителей. Пользователи очень критично относятся к тем ресурсам, которые вызывают негативные эмоции. Если контент на странице сайта не будет с большой степенью уникальности, тогда, скорее всего, пользователь её закроет. Нужно выбирать такие баннеры, которые нравятся именно вам, если только дело касается напрямую тематики сайта.

Прямые ссылки. Это такие ссылки, которые непосредственно приносить доход, они отправляют пользователей на сайт рекламодателя. Не думайте, что если на одной странице их будет много, тогда общий доход от них будет таким же большим – это распространенное заблуждение. Чем больше ссылок, тем меньше их стоимость.

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